If you have been following Etude House Global, you would have seen this new product. And it has been launched in Korea. As for Singapore, the last I heard was probably in May!
So you might be wondering, what's with that picture above? That was taken on that day after my visit to Etude House's office and I only had the base (Magic Any Cushion) together with some loose powder on, yet my skin looked so healthy and almost flawless? Haha, ignore the colour makeup because the main point is my skin, no photoshop was done to remove any redness or pores or pimples and no concealer was used. I have yet to find the perfect concealer so usually I just go without one.
Are you impressed yet? Maybe I should tell you more about the product first!
Magic Any Cushion is moisture-rich multi colour cushion of SPF34/PA+ and here are the shades available, you can choose one or mix between the three if you have these skin concerns:
Magic Pink: Pale Skin
Magic Mint: Covering redness
Magic Peach: Brightening
The texture is light and easy to spread on skin just by gently dabbing, starting from the inner corner of cheeks. You can control the amount of product you need just by how hard you press the cushion and I usually start with light dabs, a little goes a long way!
On work days which I don't require makeup at all, I would just use it on its own as it not only protects my skin from the harmful UV rays, it also helps to lighten the redness, even out my skin tone and make my pores less visible. It is only on days where I have to attend events that I put on another layer of loose powder for better coverage. In both scenarios, I don't touchup and the base/makeup can last till I get home about 9 hours later! My face does appear alittle oily instead of dewy after 6 hours or so but it doesn't bother me that much since I will be home soon :x
Yes I know I have huge pores, and I'm still looking for an affordable way to get rid of them! Anyway, with the use of Magic Any Cushion, you can see that my skin tone brightened up, with reduction in the pores and slight redness of my cheeks on that day. It does give a dewy look which is trending in Korea now, so if you're going for natural with dewy look, this is the product to try! The coverage is more of light to medium in my opinion but you can control how much you need to cover the flaws.
Even though the coverage is buildable, if too much is used, your face might appear too ghostly white. It would be better to use some loose powder for better coverage. Oh and one more thing, it does have moisturising and cooling effect once applied which is rather refreshing on warm weather. Haha.
I might try another colour if I have the chance to, but for now, this will be in my makeup pouch for daily use! :)