Missing U label started out in 2010 as a campaign to protect endangered animals. Every purchase of Missing U - I Can Fly products will be donated to the protection fund to help endangered birds. Here's a video on this:
Formulated with Shea Butter and Herb Water rich in certified organic nutrients, this eco-friendly hand cream not only moisturizes dry hands, but also helps to save our endangered flying friends. 4-free formula: no parabens, sulfate, ethanol, mineral oil.
Story of Kakapo (extracted from the box)
"Hi! I'm Kakapo, the longest living bird on earth! Although I can't fly, I am a great night parrot endemic in New Zealand. People love me and my Kakapo friends so much that they hunt and take us as their pets. As a result, we are now in danger of extinction, with only 121 of us now. Please help us to be friends with you for a long time!"