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Launch of Adidas NEO

adidas Sport Style houses two groups. The Originals Group is the authentic, iconic sportswear label for the street and its message is Celebrate Originality. The Fashion Group is defined as the future of Sportswear and includes the labels Y-3, Porsche Design Sport, adidas SLVR and adidas NEO. Though these four labels adidas brings authentic sportswear to the full spectrum of lifestyle consumers.
Taken from: 

Watch this video before reading the post! :D

adidas is one of the well-known brands in the retail industry in Singapore. Today I'll be sharing with you their newest label under the fashion group known as adidas NEO.
I love the colour and simplicity of their logo for NEO label! Just like what you see in the video above, adidas NEO is targeted at the young, the fun and the connected; inspired from teenage culture - seeking excitement, adventure, and unexpected surprises. This label offers a mix of sporty and causal apparels, accessories and footwear for thise with an eye for fashion and a focus on fun.

To take fashion to the next level, NEO appointed 2 up and coming international teen sensations, in both movies and music industry, as style icons: Justin Bieber and Selena Gomez! Justin Bieber joined them in October and it created such a positive impact with the brand that their NEO Facebook page had a tremendous increase of likes by more than 100,000 in just a couple of hours. As for Selena Gomez, she was appointed in November not only as a style icon but also as a guest designer for NEO label for 3 years. I'm really looking forward to seeing her designs which will be out in the beginning of Fall/Winter 2013.
"NEO is about fashion, freedom and being true to who you are" - Justin Bieber
"NEO really cares about style and having fun with fashion and allowing you to be yourself" - Selena Gomez
Through sharing session held by adidas Singapore last week, I learnt more about this brand with the help of Cheryl and Sarah-Jane :)
After the introduction of adidas NEO, we get to browse through the merchandises to know what NEO label has to offer. Being a brand targeted at youths, the colours are vibrant with interesting prints such as the cute flamingo prints on the hot pink backpack in my second picture! :) There is a good mix of tops, bottoms, bags, caps and footwear with different designs catering to different likes of youths; allowing one to mix & match and create their own unique style.
I wished I could have tried on more pieces to show you guys but due to the time constraint, I only managed two! I'm loving the skull cap :)

If you wish to find out more about adidas NEO, like their Facebook page here for the latest updates! :) 
Before I end off, thanks adidas Singapore & touchcomm for this wonderful opportunity for me to share such a cool and youthful brand to my readers! :)

Live your style with adidas NEO!

Thanks Adidas NEO for these treats too ^^


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